Totohealth is a social venture that utilizes a web-based mobile solution as an informative and communicative tool that allows timely, targeted, and vital information to flow between expectant mothers, mothers with young children, community-health workers, and health institutions. Totohealth’s flagship product is a mobile innovation that utilizes artificial intelligence to advise parents based on the stage of pregnancy or age of the child as well as the health conditions of the child/mother. Once registered, the mother receives targeted text messages every Monday and Thursday. The messages highlight warning signs of a pregnancy as well as advises the parents on their children's development. The messages are translated to local vernacular languages to reach those who are illiterate. Totohealth has also designed two maternity packages that contain items a mother needs to bring up a healthy child. Totohealth’s message content alerts parents on clinical visits, pregnancy anomalies, delivery under skilled birth attendants and best practice in child care. The long-term benefit of the service is a behaviour change to better health practices and a significant reduction in mortality rates.