Magdaleno Rose Avila

Ashoka Fellow
Illustration of a person's face depicting a fellow
El Salvador
Fellow since 1999
This description of Magdaleno Rose Avila's work was prepared when Magdaleno Rose Avila was elected to the Ashoka Fellowship in 1999 .


Drawing on his personal evolution from troubled youth to mature champion of conflict resolution and social activism, Magdaleno Rose-Avila is launching a daring initiative to combat the growing phenomenon of gang violence that is ravaging post-war El Salvador.

The New Idea

Magdaleno Rose-Avila realizes that the fundamental flaws in existing attempts to address the explosive problem of gang violence grow out of their failure to involve gang members themselves in the design of outreach efforts and a lack of understanding about the lives of these young people and their reasons for becoming involved with gangs in the first place. At great risk to himself, he set about the task of meeting gang members, winning their trust, and learning about their experiences, fears and aspirations. These efforts enabled him to create Homeboys United, the first organization in the region set up by gang members themselves to explore their own ideas for leading better lives, rather than simply receiving services offered by other institutions. There are several truly unique dimensions to the approach of Homeboys United. Firstly, no other organization has encouraged gang members to design their own structures or propose their own solutions to the root causes of their problems. Secondly, nobody else has been able to create an environment in which members of rival gangs can work together. Thirdly, Magdaleno is the only agent creative enough to work within the existing structures of the gangs, recognizing that their bond of acceptance is a powerful lure to disillusioned and alienated young people, and that he can build on their sense of belonging while working against the violence and anti-social behavior for which the gangs are reviled. Finally, he has forged links with police and immigration officials both in El Salvador and the United States to educate them about positive contributions they can make to the resolution of the gang problem. By facilitating the development of an organization that offers help and understanding to youths who want to escape the violence of their current predicament, Magdaleno has established a structure and method for the self-rehabilitation of gang members that can now be replicated across El Salvador, and eventually throughout Central America and Mexico.

The Strategy

The above-mentioned survey, the first of its kind in El Salvador, confirmed what Magdaleno had originally suspected-that a staggering 85 percent of respondents wanted to abandon their active membership in gangs, but simply did not see any alternative lifestyle available to them. In addition, Magdaleno quickly realized that any efforts he might make to provide such alternatives would be useless if they did not originate from the gang members themselves, or did not cut across rival gang lines. As a result he set about the painstaking process of walking the streets, meeting gang leaders, listening to their stories, then sharing his own experience of moving from an angry and violent adolescence to a more mature approach to problem solving. In this way, over the course of a year, he has established a core group of 40 gang members who have renounced the use of violence and are committed to helping others to do the same.

Magdaleno was careful to identify gang leaders as he selected those with whom he would work most closely. As a result of their contacts, he estimates that he has already established links with over 2,000 gang members in San Salvador, especially those linked with the two largest organizations, la Mara Salvatrucha and Calle 18 (18th Street). Based on these encounters, he has already been called on to mediate various disputes, to visit gang members in jail or hospital, and to extend his fledgling organization to other major cities. However, Magdaleno is convinced of the need to move deliberately and cautiously. The 40 core members of Homeboys United have set up a small office, from which they conduct planning sessions, public relations and press interviews, and where they have begun some efforts to generate employment and income-by studying computer graphics and designing and producing custom buttons for sale to individuals and companies. These efforts have already been recognized by the local press, and there are several corporate philanthropists with whom Magdaleno is negotiating broader support.

His strategy for replicating the initial success of Homeboys United is predicated first on completing the training of the founding members in principles of non-violence, conflict resolution, peer counseling and personal motivation. They will soon be ready to respond to the numerous requests for help that Magdaleno has received from schools, police departments and municipal administrations that are confronting the consequences of gang violence. At that point, he will divide them into training teams who will travel throughout the country to do workshops and seminars-not only with youth at risk, but also with citizen organizations, businesses and police departments. Magdaleno does not see this group as a flying squad, able to parachute in and solve other people's problems. Instead he conceives of it as a response to the 85 percent of gang members who seek a change and a second chance. His trainers will focus on membership development and an introduction to the principles of non-violence. They will help gang members to establish local chapters of Homeboys United, so that they can discern their own responses to the challenge of breaking away from violent lifestyles, and design projects for attaining more socially constructive alternatives. Magdaleno is already developing contacts in the business world so as to generate employment opportunities, and seeks to build on his initial experience with computers and the button-making machine to explore other viable sources of income for gang members.

Much of the creativity in Magdaleno's innovative response to the scourge of gang violence derives from his ability to draw on a long experience of social activism at various levels so as to mobilize and coordinate all the actors who can help improve the prospects of gang members. He has established contacts with the media so as to publicize his approach, while at the same time working carefully with the young people who deal with reporters. As a response to the ongoing tension and violence between gangs and the police, Magdaleno has convened meetings aimed at fostering mutual respect, and has proposed a system whereby members of Homeboys United would carry an identification card which they could show the police in the event of a confrontation. He has met with police and FBI officials in Los Angeles to educate them about the Salvadoran dimension to their problem, and has received enthusiastic offers of cooperation. Magdaleno is currently working with the U.S. Immigration and Naturalization Service so as to receive advance warning of the deportation of Salvadoran youths, so that Homeboys United can meet them at the airport and offer them orientation and support for their reintegration. Finally, he is working with organizations in Mexico and Los Angeles that address gang issues, and has already planned a serious of international exchanges to promote dialogue and discussion on strategies for reducing gang violence and creating viable alternatives for disaffected youth.

The Person

The son of Mexican farm workers who immigrated to the United States, Magdaleno worked the fields himself as a boy and was deeply affected by poverty and racism at an early age. His response to the inequity and prejudice he perceived was to retreat into anti-social behavior, violence, and drug use. This experience is an element he introduces into conversation with young gang members now so that they will understand that he can relate to their activities and feelings. Magdaleno was profoundly influenced by the death of his younger sister, who was taken from her family as a teenager by the state, institutionalized, and went on to become a drug addict. He became determined to prevent this fate from befalling other troubled youths. He had also undergone a profound conversion through his involvement in the United Farm Workers movement, which drew him into friendship and dialogue with César Chávez, and the civil rights campaigns of the 1960s, particularly the life and death of Dr. Martin Luther King. Through many years of organizing rural workers and contemplating the options for promoting social change, Magdaleno became convinced of the need for non-violent strategies, and that conviction informed all his subsequent choices.

He went on to work as a country director for the Peace Corps in Nicaragua and Guatemala, with Amnesty International as director of a campaign to abolish the death penalty, and as the first director of the César Chávez Foundation. Over the past several years he has worked closely with organizations involved in the gang problem in Los Angeles, which introduced him to the complex relationship between immigration policy, the options available to inner-city youth, and the links between gang members and their countries of origin. Since moving to El Salvador, Magdaleno has brought the richness of his life experience to bear on the problems of gang members there. He has demonstrated his flexibility and pragmatic ability to mobilize available resources, while at the same time using his creative talent to envision an entirely new approach to one of the country's most vexing social problems.